NEWS&CASES

Time：2025/11/24
Class：Cases
Jiangsu Sushang Steel Group Shines at METAL EXPO 2025 in Bangladesh: Expanding into South Asian Metallurgical Market with Technological Strength

I. Exhibition Debut: Seizing Opportunities in South Asian Market with Core Technology Matrix

From November 20th to 22nd, 2025, the METAL EXPO 2025 was grandly held at the International Convention City Bashundhara (ICCB) in Dhaka. As a backbone enterprise in China's steel industry, Jiangsu Sushang Steel Group Co., Ltd. made a heavyweight appearance at the exhibition, building a professional booth at Hall 3, No. 65, integrating "product display, technical exchange, and market docking". During the three-day exhibition, it received more than 500 professional visitors, becoming one of the most eye-catching Chinese enterprises at the exhibition.


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II. Product Matrix: Two Core Segments Highlight Technological Leadership

(I) High-Purity Special Steel Series: Corrosion Resistance Reaches International Benchmark

In response to the complex industrial environment needs in South Asia, Sushang Steel focused on showcasing its independently developed corrosion-resistant alloy steel series, including seawater corrosion-resistant steel for marine engineering, acid and alkali-resistant steel for chemical equipment, and other segmented categories. According to third-party testing data, the tensile strength of this series of steel can reach more than 850MPa, and its acid and alkali corrosion resistance is 30% higher than that of conventional products in the industry. On-site, it received 8 意向 orders from Bangladeshi shipbuilding and chemical production enterprises, involving a purchase volume of approximately 4,500 tons.

(II) Green Metallurgical Technology: Intelligent Continuous Casting Solution Significantly Reduces Costs and Increases Efficiency

Against the backdrop of green manufacturing becoming a global industrial consensus, the intelligent continuous casting solution launched by Sushang Steel became the focus of the exhibition. Through the integrated application of digital control systems and energy-saving equipment, this solution can reduce energy consumption per ton of steel by 12%, increase continuous casting production efficiency by 18%, and reduce carbon emissions by 15%, perfectly meeting the development demand of Bangladesh's metallurgical industry for "low-carbon upgrading" and attracting senior teams from 6 large local steel enterprises to negotiate technical cooperation.


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III. Media Focus: In-Depth Interview by Local TV Station, Decoding the Logic of Chinese Steel Technology Going Global

During the exhibition, a mainstream Bangladeshi TV station conducted a special interview with the person in charge of Jiangsu Sushang Steel Group's participation. The person in charge said in the interview: "South Asia is one of the fastest-growing regions in the global metallurgical industry, and Bangladesh has enormous market potential. The purpose of Sushang Steel's participation this time is not only to showcase our technological achievements in special steel and green metallurgy but also to help the Bangladeshi metallurgical industry transform from 'scale expansion' to 'quality upgrading' through a 'technology empowerment' model. Our green smelting technology can control the carbon emission intensity in the production process within 1.8 tons of CO₂ per ton of steel, which has reached the international advanced level."

The interview was broadcast during prime time in Bangladesh, further enhancing the brand awareness of Sushang Steel in the local market.


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IV. Market Layout: Taking the Exhibition as a Fulcrum to Build a Long-Term Cooperation Ecosystem in South Asia

For Sushang Steel, METAL EXPO 2025 is not only a window for product display but also an opportunity to gain in-depth insights into the South Asian metallurgical market. Through intensive exchanges with local distributors, end-users, and industry associations, the enterprise has accurately grasped the pain points of the Bangladeshi market's demand for cost-effective construction steel and special industrial steel, laying a solid foundation for the subsequent formulation of targeted product strategies and service systems.

It is reported that after the exhibition, 3 Bangladeshi enterprises have sent invitations to Sushang Steel for factory inspections, and the two sides are expected to carry out more in-depth cooperation in technical licensing, joint ventures, and other fields. This participation marks a key step for Jiangsu Sushang Steel Group in expanding the South Asian metallurgical market, using technological strength as a link to continuously write a new chapter in the international development of Chinese steel enterprises.


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